Mastercard has announced its latest Web3 move—the limited-edition Mastercard Music Pass NFT. This pass is a crucial element of the second season of the Artist Accelerator program, which aims to empower up-and-coming musicians with cutting-edge technology and tools to enhance their music creation, marketing, and monetization skills.
This pass allows fans exclusive access to concert tickets, content, and advanced features while supporting emerging artists like Asha Imuno, Brooke Alexx, JANAYAH, Juliet Ivy, and Loyal Lobos.
Mastercard launched the Artist Accelerator program in 2023 to equip emerging musicians with Web3 and AI technologies, responding to the ever-evolving music industry’s demands. This year, they have partnered with OnesToWatch, a popular global music discovery platform, to expand their reach and elevate artists from studio recordings to live performances.
